Sender vs Sendy
Sender and Sendy are both popular choices in the email marketing platform space. Sender starts at $10/mo versus $69 one-time for Sendy. Sender offers a free plan (2,500 subscribers), while Sendy does not. Sender has the edge with A/B testing, landing pages, SMS marketing. Both tools work well for indie and bootstrapped.
Quick Verdict
Sender wins on price, deliverability, rating, integrations, free tier.
Best for most users: Sender (small businesses).
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Sender | Sendy |
|---|---|---|
| Rating | 4.7/5 | 4.2/5 |
| Starting Price | $10/mo | $69 |
| Free Plan | 2,500 subscribers | No free plan |
| Founded | 2012 | 2012 |
| Email Templates | 50 | 0 |
| Integrations | 50 | 20 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✕ | ✕ |
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
Sendy: Pros & Cons
Pros
- +Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
- +Unlimited subscribers with no tier-based pricing that punishes list growth
- +Full data ownership and privacy since everything is self-hosted on your own server
- +Clean, focused interface without bloated features — does exactly what it promises
- +White-label multi-brand support allows managing multiple client accounts from one install
Cons
- −Requires technical skills for server setup, installation, and ongoing maintenance
- −No built-in A/B testing, landing page builder, or advanced automation workflows
- −UI feels dated and lacks modern design polish compared to SaaS competitors
- −Limited customer support — solo developer product with slow response times reported
- −No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Sender edges ahead with a 4.7/5 rating compared to Sendy's 4.2/5. The gap comes mainly from ease of use (4.8 vs 3.9) and value for money (4.8 vs 4.3). On deliverability, Sender reports 97% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Sender | Sendy |
|---|---|---|---|
| Starting Price | 30% | $10/mo | $69/mo |
| Deliverability | 25% | 97% | 95% |
| Rating | 25% | 4.7/5 | 4.2/5 |
| Integrations | 10% | 50 | 20 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need ecommerce integrations
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails