Salesforce Marketing Cloud vs Sendy
Salesforce Marketing Cloud is a all-in-one marketing platform while Sendy is a email marketing platform. Salesforce Marketing Cloud has been around since 1999, giving it a 13-year head start over Sendy (founded 2012). Salesforce Marketing Cloud starts at $1,500/mo billed annually, while Sendy starts at $69 one-time. Their pricing is not measured the same way, so we don't rank them on price. Salesforce Marketing Cloud has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
Salesforce Marketing Cloud wins on deliverability, integrations.
Sendy wins on rating.
Best for most users: Salesforce Marketing Cloud (large enterprises).
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Salesforce Marketing Cloud | Sendy |
|---|---|---|
| Rating | 3.8/5 | 4.2/5 |
| Starting Price | $1,500/mo billed annually | $69 |
| Free Plan | No free plan | No free plan |
| Founded | 1999 | 2012 |
| Email Templates | 200 | 0 |
| Integrations | 300 | 20 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | No |
Salesforce Marketing Cloud: Pros & Cons
Pros
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- + Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- + Einstein AI provides predictive scoring and send time optimization
- + 300+ integrations through AppExchange
- + Native Salesforce CRM integration eliminates data sync issues
Cons
- − Starts at $1,500/month billed annually, with advanced features requiring the higher edition
- − Steep learning curve requiring certified specialists
- − No free plan or self-serve trial
- − Impractical for SMBs; value is mainly realized by large Salesforce organizations
- − Admin overhead is high — often requires a dedicated specialist
Sendy: Pros & Cons
Pros
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails
- + Unlimited subscribers with no tier-based pricing that punishes list growth
- + Full data ownership and privacy since everything is self-hosted on your own server
- + Clean, focused interface without bloated features — does exactly what it promises
- + White-label multi-brand support allows managing multiple client accounts from one install
Cons
- − Requires technical skills for server setup, installation, and ongoing maintenance
- − No built-in A/B testing, landing page builder, or advanced automation workflows
- − UI feels dated and lacks modern design polish compared to SaaS competitors
- − Limited customer support — solo developer product with slow response times reported
- − No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Sendy edges ahead with a 4.2/5 rating compared to Salesforce Marketing Cloud's 3.8/5. The gap comes mainly from value for money (4.3 vs 2.8) and ease of use (3.9 vs 3.2). On deliverability, Salesforce Marketing Cloud reports 97% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Salesforce Marketing Cloud | Sendy |
|---|---|---|---|
| Starting Price | 30% | $1,500/mo billed annually | $69 |
| Deliverability | 25% | 97% Winner | 95% |
| Rating | 25% | 3.8/5 | 4.2/5 Winner |
| Integrations | 10% | 300 Winner | 20 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Salesforce Marketing Cloud if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails