Ortto vs Privy
Ortto is a all-in-one marketing platform while Privy is a email marketing platform. Privy has been around since 2011, giving it a 4-year head start over Ortto (founded 2015). Ortto has custom pricing, while Privy starts at $30/mo. Their pricing is not measured the same way, so we don't rank them on price. Ortto has the edge with advanced analytics, API access.
Quick Verdict
Ortto wins on integrations.
Privy wins on rating.
Best for most users: Privy (shopify stores).
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Ortto | Privy |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | Custom | $30/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2015 | 2011 |
| Email Templates | 80 | 50 |
| Integrations | 800 | 20 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | No |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | No |
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
Privy: Pros & Cons
Pros
- + Deep native Shopify integration with one-click install and automatic product syncing
- + Unlimited email sending on all paid plans — no volume limits that punish growth
- + Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- + Combined email + SMS marketing eliminates need for separate communication tools
- + Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- − Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- − No public API, limiting custom integrations and developer extensibility
- − Pricing scales by contacts, getting expensive at higher subscriber counts
- − Reporting and analytics are basic compared to full-featured email marketing platforms
- − Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Ortto and Privy are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | Ortto | Privy |
|---|---|---|---|
| Starting Price | 30% | Custom | $30/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.4/5 | 4.6/5 Winner |
| Integrations | 10% | 800 Winner | 20 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Ortto if…
- + You need API access for custom integrations
- + You need advanced analytics
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
Choose Privy if…
- + You're a shopify stores
- + You're a ecommerce
- + Deep native Shopify integration with one-click install and automatic product syncing