Omnisend vs Systeme.io
Omnisend is a email marketing platform while Systeme.io is a all-in-one marketing platform. Omnisend is the more affordable option at $11/mo — that's $6 less than Systeme.io's $17/mo entry point. Both offer free plans to get started. Omnisend has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Omnisend wins on price, deliverability.
Systeme.io wins on rating, integrations.
Best for most users: Omnisend (ecommerce).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Systeme.io
Budget-friendly all-in-one marketing platform for solopreneurs
Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels, online courses, blogs, affiliate management, and payment processing starting at $0/month with 2,000 contacts and unlimited emails. With its $17/month Startup plan and $97/month Unlimited tier, it targets solopreneurs and creators who want to consolidate their entire marketing stack without paying for multiple subscriptions, though it trades design flexibility and advanced features for simplicity and affordability.
Feature Comparison
| Feature | Omnisend | Systeme.io |
|---|---|---|
| Rating | 4.6/5 | 4.8/5 |
| Starting Price | $11/mo | $17/mo |
| Free Plan | 250 subscribers | 2,000 contacts, unlimited emails, 3 funnels (15 steps), 1 blog, 1 course, 1 automation workflow, 1 custom domain |
| Founded | 2014 | 2017 |
| Email Templates | 130 | 50 |
| Integrations | 130 | 5,000 |
| Deliverability Rate | 98.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Systeme.io: Pros & Cons
Pros
- +Exceptionally generous free plan with 2,000 contacts, unlimited emails, funnels, blog, course, and affiliate program management
- +All-in-one platform replaces 5-6 separate tools (email, funnels, courses, blog, affiliate management, payments) at a fraction of the cost
- +Startup plan reduced to just $17/month in May 2025 while competitors raised prices, offering outstanding value
- +60% lifetime recurring affiliate commission with second-tier payouts makes it one of the highest-paying affiliate programs in SaaS
- +Zero transaction fees on any plan with support for Stripe, PayPal, Razorpay, Flutterwave, Mercado Pago, and Paystack
Cons
- −Limited design customization -- pages and emails lack the visual polish of dedicated tools like Leadpages or Mailchimp
- −No A/B split testing for emails, limiting optimization capabilities for serious email marketers
- −Community feature has no dedicated mobile app, requiring browser-based access which feels outdated
- −Recurring technical issues reported by users including Stripe integration failures and payment messaging problems lasting multiple days
- −Course creation is functional but basic compared to specialized platforms like Teachable or Thinkific
The Verdict
Systeme.io edges ahead with a 4.8/5 rating compared to Omnisend's 4.6/5. The gap comes mainly from value for money (4.9 vs 4.6) and ease of use (4.9 vs 4.7). On deliverability, Omnisend reports 98.5% compared to 95% for Systeme.io — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Systeme.io |
|---|---|---|---|
| Starting Price | 30% | $11/mo | $17/mo |
| Deliverability | 25% | 98.5% | 95% |
| Rating | 25% | 4.6/5 | 4.8/5 |
| Integrations | 10% | 130 | 5000 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need SMS marketing
- + You need A/B testing
- + You need advanced analytics
Choose Systeme.io if…
- + You're a solopreneurs
- + You're a course creators
- + Exceptionally generous free plan with 2,000 contacts, unlimited emails, funnels, blog, course, and affiliate program management