Omnisend vs Sendy
Omnisend and Sendy are both popular choices in the email marketing platform space. Omnisend starts at $16/mo, while Sendy starts at $69 one-time. Their pricing is not measured the same way, so we don't rank them on price. Omnisend offers a free plan (250 contacts, 500 emails/month), while Sendy does not. Omnisend has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
Omnisend wins on deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Omnisend | Sendy |
|---|---|---|
| Rating | 4.6/5 | 4.2/5 |
| Starting Price | $16/mo | $69 |
| Free Plan | 250 contacts, 500 emails/month | No free plan |
| Founded | 2014 | 2012 |
| Email Templates | 130 | 0 |
| Integrations | 200 | 20 |
| Deliverability Rate | 98.5% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | No |
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
Sendy: Pros & Cons
Pros
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails
- + Unlimited subscribers with no tier-based pricing that punishes list growth
- + Full data ownership and privacy since everything is self-hosted on your own server
- + Clean, focused interface without bloated features — does exactly what it promises
- + White-label multi-brand support allows managing multiple client accounts from one install
Cons
- − Requires technical skills for server setup, installation, and ongoing maintenance
- − No built-in A/B testing, landing page builder, or advanced automation workflows
- − UI feels dated and lacks modern design polish compared to SaaS competitors
- − Limited customer support — solo developer product with slow response times reported
- − No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Sendy's 4.2/5. The gap comes mainly from ease of use (4.7 vs 3.9) and feature depth (4.7 vs 4.1). On deliverability, Omnisend reports 98.5% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Sendy |
|---|---|---|---|
| Starting Price | 30% | $16/mo | $69 |
| Deliverability | 25% | 98.5% Winner | 95% |
| Rating | 25% | 4.6/5 Winner | 4.2/5 |
| Integrations | 10% | 200 Winner | 20 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You need a free plan to get started
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails