Omnisend vs Sendy
Omnisend and Sendy are both popular choices in the email marketing platform space. Omnisend starts at $16/mo versus $69 one-time for Sendy. Omnisend offers a free plan (250 contacts, 500 emails/month), while Sendy does not. Omnisend has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Omnisend | Sendy |
|---|---|---|
| Rating | 4.6/5 | 4.2/5 |
| Starting Price | $16/mo | $69 |
| Free Plan | 250 contacts, 500 emails/month | No free plan |
| Founded | 2014 | 2012 |
| Email Templates | 130 | 0 |
| Integrations | 200 | 20 |
| Deliverability Rate | 98.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Sendy: Pros & Cons
Pros
- +Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
- +Unlimited subscribers with no tier-based pricing that punishes list growth
- +Full data ownership and privacy since everything is self-hosted on your own server
- +Clean, focused interface without bloated features — does exactly what it promises
- +White-label multi-brand support allows managing multiple client accounts from one install
Cons
- −Requires technical skills for server setup, installation, and ongoing maintenance
- −No built-in A/B testing, landing page builder, or advanced automation workflows
- −UI feels dated and lacks modern design polish compared to SaaS competitors
- −Limited customer support — solo developer product with slow response times reported
- −No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Sendy's 4.2/5. The gap comes mainly from ease of use (4.7 vs 3.9) and feature depth (4.7 vs 4.1). On deliverability, Omnisend reports 98.5% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Sendy |
|---|---|---|---|
| Starting Price | 30% | $16/mo | $69/mo |
| Deliverability | 25% | 98.5% | 95% |
| Rating | 25% | 4.6/5 | 4.2/5 |
| Integrations | 10% | 200 | 20 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need ecommerce integrations
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails