Omnisend vs Sender
Omnisend and Sender are both popular choices in the email marketing platform space. Sender is the more affordable option at $10/mo — that's $6 less than Omnisend's $16/mo entry point. Both offer free plans to get started. Omnisend has the edge with advanced analytics. Both tools work well for ecommerce and small businesses.
Quick Verdict
Omnisend wins on deliverability, integrations.
Sender wins on price, rating.
Best for most users: Sender (small businesses).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Omnisend | Sender |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $16/mo | $10/mo |
| Free Plan | 250 contacts, 500 emails/month | 2,500 subscribers |
| Founded | 2014 | 2012 |
| Email Templates | 130 | 50 |
| Integrations | 200 | 50 |
| Deliverability Rate | 98.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
The Verdict
Omnisend and Sender are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 97% for Sender — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Sender |
|---|---|---|---|
| Starting Price | 30% | $16/mo | $10/mo |
| Deliverability | 25% | 98.5% | 97% |
| Rating | 25% | 4.6/5 | 4.7/5 |
| Integrations | 10% | 200 | 50 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You need advanced analytics
- + You're a shopify
- + You're a woocommerce
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You're a beginners
- + You're a startups