Omnisend vs Salesforce Marketing Cloud
Omnisend is a email marketing platform while Salesforce Marketing Cloud is a all-in-one marketing platform. Salesforce Marketing Cloud has been around since 1999, giving it a 15-year head start over Omnisend (founded 2014). Omnisend is the more affordable option at $16/mo — that's $1234 less per month than Salesforce Marketing Cloud's $1250/mo entry point. Omnisend offers a free plan (250 subscribers), while Salesforce Marketing Cloud does not.
Quick Verdict
Omnisend wins on deliverability, rating, free tier.
Salesforce Marketing Cloud wins on integrations.
Best for most users: Omnisend (ecommerce).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Omnisend | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.6/5 | 4.1/5 |
| Starting Price | $16/mo | Custom |
| Free Plan | 250 subscribers | No free plan |
| Founded | 2014 | 1999 |
| Email Templates | 130 | 200 |
| Integrations | 130 | 300 |
| Deliverability Rate | 98.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,250/month with most features requiring higher tiers
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Salesforce Marketing Cloud's 4.1/5. The gap comes mainly from value for money (4.6 vs 2.8) and ease of use (4.7 vs 3.2). On deliverability, Omnisend reports 98.5% compared to 97% for Salesforce Marketing Cloud — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $16/mo | $1250/mo |
| Deliverability | 25% | 98.5% | 97% |
| Rating | 25% | 4.6/5 | 4.1/5 |
| Integrations | 10% | 130 | 300 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You need a free plan to get started
- + You're a ecommerce
- + You're a shopify
Choose Salesforce Marketing Cloud if…
- + You're a large enterprises
- + You're a Salesforce CRM users
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem