Omnisend vs Privy
Omnisend and Privy are both popular choices in the email marketing platform space. Omnisend is the more affordable option at $16/mo — that's $8 less per month than Privy's $24/mo entry point. Both offer free plans to get started. Omnisend has the edge with landing pages, advanced analytics, API access. Both tools work well for ecommerce.
Quick Verdict
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Omnisend | Privy |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $16/mo | $24/mo |
| Free Plan | 250 subscribers | 100 mailable contacts, basic popup tools |
| Founded | 2014 | 2011 |
| Email Templates | 130 | 50 |
| Integrations | 130 | 20 |
| Deliverability Rate | 98.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Privy: Pros & Cons
Pros
- +Deep native Shopify integration with one-click install and automatic product syncing
- +Unlimited email sending on all paid plans — no volume limits that punish growth
- +Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- +Combined email + SMS marketing eliminates need for separate communication tools
- +Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- −Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- −No public API, limiting custom integrations and developer extensibility
- −Pricing scales by contacts, getting expensive at higher subscriber counts
- −Reporting and analytics are basic compared to full-featured email marketing platforms
- −Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Omnisend and Privy are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 95% for Privy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Privy |
|---|---|---|---|
| Starting Price | 30% | $16/mo | $24/mo |
| Deliverability | 25% | 98.5% | 95% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 130 | 20 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need API access for custom integrations
- + You need built-in landing pages
- + You need advanced analytics
Choose Privy if…
- + You're a shopify stores
- + You're a small online stores
- + Deep native Shopify integration with one-click install and automatic product syncing