Omnisend vs Ortto
Omnisend is a email marketing platform while Ortto is a all-in-one marketing platform. Omnisend is the more affordable option at $16/mo — that's $493 less per month than Ortto's $509/mo entry point. Omnisend offers a free plan (250 subscribers), while Ortto does not. Omnisend has the edge with landing pages.
Quick Verdict
Omnisend wins on price, deliverability, rating, free tier.
Ortto wins on integrations.
Best for most users: Omnisend (ecommerce).
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.
Feature Comparison
| Feature | Omnisend | Ortto |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Starting Price | $16/mo | $509/mo |
| Free Plan | 250 subscribers | No free plan |
| Founded | 2014 | 2015 |
| Email Templates | 130 | 80 |
| Integrations | 130 | 800 |
| Deliverability Rate | 98.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Ortto: Pros & Cons
Pros
- +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- +Consistently praised customer support with quick response times across all plan tiers
- +Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
- −Transactional emails locked behind the $1,999/month Enterprise plan
- −Business and Enterprise plans require annual commitment with no monthly option
- −Steep learning curve for the CDP and advanced reporting features
- −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts
The Verdict
Omnisend and Ortto are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Omnisend | Ortto |
|---|---|---|---|
| Starting Price | 30% | $16/mo | $509/mo |
| Deliverability | 25% | 98.5% | 95% |
| Rating | 25% | 4.6/5 | 4.4/5 |
| Integrations | 10% | 130 | 800 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools