Moosend vs Zoho Campaigns
Moosend and Zoho Campaigns are both popular choices in the email marketing platform space. Zoho Campaigns is the more affordable option at $3.5/mo — that's $5.5 less per month than Moosend's $9/mo entry point. Zoho Campaigns offers a free plan (2,000 contacts, 6,000 emails/month, 5 users), while Moosend does not. Moosend stands out with landing pages and advanced analytics, while Zoho Campaigns offers SMS marketing.
Quick Verdict
Moosend wins on deliverability, rating, integrations.
Zoho Campaigns wins on price, free tier.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other Zoho products. Its standout value proposition is extraordinary affordability — starting at just $3.50/month with unlimited email sends — making it one of the cheapest full-featured email marketing platforms available. For businesses already invested in Zoho's suite, the native CRM sync eliminates the data silos that plague multi-tool setups.
Feature Comparison
| Feature | Moosend | Zoho Campaigns |
|---|---|---|
| Rating | 4.7/5 | 4.3/5 |
| Starting Price | $9/mo | $3.5/mo |
| Free Plan | No free plan | 2,000 contacts, 6,000 emails/month, 5 users |
| Founded | 2011 | 2012 |
| Email Templates | 80 | 50 |
| Integrations | 100 | 40 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
Zoho Campaigns: Pros & Cons
Pros
- +Native two-way sync with Zoho CRM auto-updates email lists when contacts become customers, eliminating manual data transfers
- +Exceptionally affordable starting at $3.50/month for 500 contacts with unlimited emails — one of the lowest entry points in the market
- +Forever Free plan includes 2,000 contacts, 6,000 emails/month, and 5 users, generous for small teams getting started
- +Professional plan includes 25+ workflow automation components with contact scoring, cart abandonment, and optimal send-time optimization
- +14-day free trial with full feature access and no credit card required lets users test all capabilities before committing
Cons
- −Email deliverability is inconsistent with users reporting emails failing for no clear reason and higher-than-expected bounce rates
- −Interface design feels dated compared to modern competitors with slow loading times that impact daily workflow productivity
- −No built-in landing page builder — a significant gap when competitors like Mailchimp and MailerLite include this feature
- −Third-party integrations outside the Zoho ecosystem are limited to around 40 native connections, requiring middleware for most external tools
- −Reporting lacks real-time insights and advanced customization, falling behind competitors on campaign performance analytics depth
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Zoho Campaigns's 4.3/5. The gap comes mainly from deliverability (4.7 vs 4) and feature depth (4.6 vs 4.2). On deliverability, Moosend reports 98% compared to 95% for Zoho Campaigns — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Zoho Campaigns |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $3.5/mo |
| Deliverability | 25% | 98% | 95% |
| Rating | 25% | 4.7/5 | 4.3/5 |
| Integrations | 10% | 100 | 40 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You need built-in landing pages
- + You need advanced analytics
- + You're a small businesses
- + You're a ecommerce
Choose Zoho Campaigns if…
- + You want lower starting costs ($3.5/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You're a small businesses already using zoho crm or zoho one