Moosend vs tinyEmail
Moosend and tinyEmail are both popular choices in the email marketing platform space. Moosend has been around since 2011, giving it a 9-year head start over tinyEmail (founded 2020). Moosend is the more affordable option at $9/mo — that's $6 less per month than tinyEmail's $15/mo entry point. tinyEmail offers a free plan (500 subscribers, 15,000 emails/month), while Moosend does not. Moosend has the edge with landing pages. Both tools work well for indie and bootstrapped.
Quick Verdict
Moosend wins on price, deliverability, rating.
tinyEmail wins on integrations, free tier.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
tinyEmail
AI-powered email marketing built for Shopify stores
tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based pricing model starting at $15/month. Its standout tinyAlbert AI assistant automates email content creation, subject line optimization, and branding, making it ideal for small store owners who need effective email marketing without the complexity of enterprise tools.
Feature Comparison
| Feature | Moosend | tinyEmail |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Starting Price | $9/mo | $15/mo |
| Free Plan | No free plan | 500 subscribers, 15,000 emails/month |
| Founded | 2011 | 2020 |
| Email Templates | 80 | 600 |
| Integrations | 100 | 300 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
tinyEmail: Pros & Cons
Pros
- +Extremely affordable entry point at $15/month with email-volume-based pricing rather than subscriber count
- +Deep native Shopify integration with free plan for Shopify stores including abandoned cart emails and product recommendations
- +AI-powered email builder (tinyAlbert) generates subject lines, content, and branding customization automatically
- +600+ pre-designed email templates with intuitive drag-and-drop editor suitable for non-technical users
- +Responsive 24/7 live chat customer support with consistently praised personal service and fast resolution times
Cons
- −Automation capabilities are limited compared to mature competitors — no advanced multi-step workflows or conditional branching on lower plans
- −No built-in landing page builder, CRM, transactional email support, or SMS marketing features
- −Pricing escalates significantly at higher volumes ($900/mo for 500K emails), making it less competitive for large senders
- −No automatic Google Analytics UTM parameter builder — all tracking links must be manually configured
- −Relatively new platform (founded 2020) with a small team of ~7 employees, raising concerns about long-term stability and feature development pace
The Verdict
Moosend and tinyEmail are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 95% for tinyEmail — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | tinyEmail |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $15/mo |
| Deliverability | 25% | 98% | 95% |
| Rating | 25% | 4.7/5 | 4.6/5 |
| Integrations | 10% | 100 | 300 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce
Choose tinyEmail if…
- + You need a free plan to get started
- + You're a shopify store owners
- + You're a small e commerce businesses