Moosend vs Sendy
Moosend and Sendy are both popular choices in the email marketing platform space. Moosend starts at $9/mo, while Sendy starts at $69 one-time. Their pricing is not measured the same way, so we don't rank them on price. Moosend has the edge with A/B testing, landing pages, ecommerce integrations. Both tools work well for indie and bootstrapped.
Quick Verdict
Moosend wins on deliverability, rating, integrations.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Moosend | Sendy |
|---|---|---|
| Rating | 4.7/5 | 4.2/5 |
| Starting Price | $9/mo | $69 |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2012 |
| Email Templates | 80 | 0 |
| Integrations | 100 | 20 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | No |
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
Sendy: Pros & Cons
Pros
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails
- + Unlimited subscribers with no tier-based pricing that punishes list growth
- + Full data ownership and privacy since everything is self-hosted on your own server
- + Clean, focused interface without bloated features — does exactly what it promises
- + White-label multi-brand support allows managing multiple client accounts from one install
Cons
- − Requires technical skills for server setup, installation, and ongoing maintenance
- − No built-in A/B testing, landing page builder, or advanced automation workflows
- − UI feels dated and lacks modern design polish compared to SaaS competitors
- − Limited customer support — solo developer product with slow response times reported
- − No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Sendy's 4.2/5. The gap comes mainly from ease of use (4.7 vs 3.9) and value for money (4.8 vs 4.3). On deliverability, Moosend reports 98% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Sendy |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $69 |
| Deliverability | 25% | 98% Winner | 95% |
| Rating | 25% | 4.7/5 Winner | 4.2/5 |
| Integrations | 10% | 100 Winner | 20 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
- + You need advanced analytics
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails