Moosend vs Sender
Moosend and Sender are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo, which is $1 less than Sender's $10/mo entry point. Sender offers a free plan (2,500 subscribers), while Moosend does not. Moosend stands out with advanced analytics, while Sender offers SMS marketing. Both tools work well for small businesses and ecommerce.
Quick Verdict
Moosend wins on price, deliverability, integrations.
Sender wins on free tier.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Moosend | Sender |
|---|---|---|
| Rating | 4.7/5 | 4.7/5 |
| Starting Price | $9/mo | $10/mo |
| Free Plan | No free plan | 2,500 subscribers |
| Founded | 2011 | 2012 |
| Email Templates | 80 | 50 |
| Integrations | 100 | 50 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | No |
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
Sender: Pros & Cons
Pros
- + Extremely generous free plan (2,500 subs, 15,000 emails)
- + Built-in SMS marketing on all plans
- + Very affordable paid plans
- + Ecommerce integrations for abandoned cart
- + No credit card required for free plan
Cons
- − No A/B testing
- − No landing page builder
- − Smaller integration ecosystem
- − Less well-known brand
- − Limited advanced features
The Verdict
Moosend and Sender are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 97% for Sender — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Sender |
|---|---|---|---|
| Starting Price | 30% | $9/mo Winner | $10/mo |
| Deliverability | 25% | 98% Winner | 97% |
| Rating | 25% | 4.7/5 | 4.7/5 |
| Integrations | 10% | 100 Winner | 50 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need advanced analytics
- + You're a agencies
Choose Sender if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a beginners