Moosend vs Salesforce Marketing Cloud
Moosend is a email marketing platform while Salesforce Marketing Cloud is a all-in-one marketing platform. Salesforce Marketing Cloud has been around since 1999, giving it a 12-year head start over Moosend (founded 2011). Moosend is the more affordable option at $9/mo — that's $1241 less per month than Salesforce Marketing Cloud's $1250/mo entry point. Salesforce Marketing Cloud has the edge with SMS marketing.
Quick Verdict
Moosend wins on deliverability, rating.
Salesforce Marketing Cloud wins on integrations.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Moosend | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.7/5 | 4.1/5 |
| Starting Price | $9/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 1999 |
| Email Templates | 80 | 200 |
| Integrations | 100 | 300 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,250/month with most features requiring higher tiers
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Salesforce Marketing Cloud's 4.1/5. The gap comes mainly from value for money (4.8 vs 2.8) and ease of use (4.7 vs 3.2). On deliverability, Moosend reports 98% compared to 97% for Salesforce Marketing Cloud — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $1250/mo |
| Deliverability | 25% | 98% | 97% |
| Rating | 25% | 4.7/5 | 4.1/5 |
| Integrations | 10% | 100 | 300 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You're a small businesses
- + You're a ecommerce
- + Very affordable starting at $9/month
Choose Salesforce Marketing Cloud if…
- + You need SMS marketing
- + You're a large enterprises
- + You're a Salesforce CRM users