Moosend vs Ortto
Moosend is a email marketing platform while Ortto is a all-in-one marketing platform. Moosend has been around since 2011, giving it a 4-year head start over Ortto (founded 2015). Moosend starts at $9/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. Moosend stands out with landing pages, while Ortto offers SMS marketing.
Quick Verdict
Moosend wins on deliverability, rating.
Ortto wins on integrations.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | Moosend | Ortto |
|---|---|---|
| Rating | 4.7/5 | 4.4/5 |
| Starting Price | $9/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2015 |
| Email Templates | 80 | 80 |
| Integrations | 100 | 800 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Ortto's 4.4/5. The gap comes mainly from value for money (4.8 vs 3.9) and deliverability (4.7 vs 4.3). On deliverability, Moosend reports 98% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Ortto |
|---|---|---|---|
| Starting Price | 30% | $9/mo | Custom |
| Deliverability | 25% | 98% Winner | 95% |
| Rating | 25% | 4.7/5 Winner | 4.4/5 |
| Integrations | 10% | 100 | 800 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce
Choose Ortto if…
- + You need SMS marketing
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform