Maropost vs Salesforce Marketing Cloud
Maropost and Salesforce Marketing Cloud are both popular choices in the all-in-one marketing platform space. Salesforce Marketing Cloud has been around since 1999, giving it a 12-year head start over Maropost (founded 2011). Maropost starts at $279/mo, while Salesforce Marketing Cloud starts at $1,500/mo billed annually. Their pricing is not measured the same way, so we don't rank them on price.
Quick Verdict
Maropost wins on deliverability, rating.
Salesforce Marketing Cloud wins on integrations.
Best for most users: Maropost (ecommerce businesses).
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Maropost | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 3.9/5 | 3.8/5 |
| Starting Price | $279/mo | $1,500/mo billed annually |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 1999 |
| Email Templates | 100 | 200 |
| Integrations | 50 | 300 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
Salesforce Marketing Cloud: Pros & Cons
Pros
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- + Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- + Einstein AI provides predictive scoring and send time optimization
- + 300+ integrations through AppExchange
- + Native Salesforce CRM integration eliminates data sync issues
Cons
- − Starts at $1,500/month billed annually, with advanced features requiring the higher edition
- − Steep learning curve requiring certified specialists
- − No free plan or self-serve trial
- − Impractical for SMBs; value is mainly realized by large Salesforce organizations
- − Admin overhead is high — often requires a dedicated specialist
The Verdict
Maropost and Salesforce Marketing Cloud are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Maropost reports 98% compared to 97% for Salesforce Marketing Cloud — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Maropost | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $279/mo | $1,500/mo billed annually |
| Deliverability | 25% | 98% Winner | 97% |
| Rating | 25% | 3.9/5 Winner | 3.8/5 |
| Integrations | 10% | 50 | 300 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof
Choose Salesforce Marketing Cloud if…
- + You're a large enterprises
- + You're a Salesforce CRM users
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem