Maropost vs Ortto
Maropost and Ortto are both popular choices in the all-in-one marketing platform space. Maropost has been around since 2011, giving it a 4-year head start over Ortto (founded 2015). Ortto is the more affordable option at $169/mo — that's $110 less than Maropost's $279/mo entry point. Maropost has the edge with landing pages.
Quick Verdict
Maropost wins on deliverability.
Ortto wins on price, rating, integrations.
Best for most users: Ortto (mid market saas and e commerce companies running lifecycle marketing at scale).
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.
Feature Comparison
| Feature | Maropost | Ortto |
|---|---|---|
| Rating | 3.9/5 | 4.4/5 |
| Starting Price | $279/mo | $169/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2015 |
| Email Templates | 100 | 80 |
| Integrations | 50 | 800 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
Ortto: Pros & Cons
Pros
- +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- +Consistently praised customer support with quick response times across all plan tiers
- +Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
- −Transactional emails locked behind the $1,999/month Enterprise plan
- −Business and Enterprise plans require annual commitment with no monthly option
- −Steep learning curve for the CDP and advanced reporting features
- −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts
The Verdict
Ortto edges ahead with a 4.4/5 rating compared to Maropost's 3.9/5. The gap comes mainly from support (4.8 vs 3.7) and ease of use (4.6 vs 3.6). On deliverability, Maropost reports 98% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Maropost | Ortto |
|---|---|---|---|
| Starting Price | 30% | $279/mo | $169/mo |
| Deliverability | 25% | 98% | 95% |
| Rating | 25% | 3.9/5 | 4.4/5 |
| Integrations | 10% | 50 | 800 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Maropost if…
- + You need built-in landing pages
- + You're a ecommerce businesses
- + You're a mid market companies
Choose Ortto if…
- + You want lower starting costs ($169/mo)
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform