Maropost vs Omnisend
Maropost is a all-in-one marketing platform while Omnisend is a email marketing platform. Omnisend is the more affordable option at $16/mo, which is $263 less than Maropost's $279/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while Maropost does not.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Maropost | Omnisend |
|---|---|---|
| Rating | 3.9/5 | 4.6/5 |
| Starting Price | $279/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2011 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 50 | 200 |
| Deliverability Rate | 98% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.6 vs 3.4) and ease of use (4.7 vs 3.6). On deliverability, Omnisend reports 98.5% compared to 98% for Maropost — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Maropost | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $279/mo | $16/mo Winner |
| Deliverability | 25% | 98% | 98.5% Winner |
| Rating | 25% | 3.9/5 | 4.6/5 Winner |
| Integrations | 10% | 50 | 200 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need a free plan to get started
- + You're a ecommerce
- + You're a shopify