Mailmodo vs Zoho Campaigns
Mailmodo and Zoho Campaigns are both popular choices in the email marketing platform space. Zoho Campaigns has been around since 2012, giving it a 8-year head start over Mailmodo (founded 2020). Zoho Campaigns is the more affordable option at $3.5/mo — that's $45.5 less than Mailmodo's $49/mo entry point. Both offer free plans to get started. Mailmodo stands out with advanced analytics, while Zoho Campaigns offers SMS marketing.
Quick Verdict
Mailmodo wins on rating.
Zoho Campaigns wins on price.
Best for most users: Zoho Campaigns (small businesses already using zoho crm or zoho one).
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other Zoho products. Its standout value proposition is extraordinary affordability — starting at just $3.50/month with unlimited email sends — making it one of the cheapest full-featured email marketing platforms available. For businesses already invested in Zoho's suite, the native CRM sync eliminates the data silos that plague multi-tool setups.
Feature Comparison
| Feature | Mailmodo | Zoho Campaigns |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Starting Price | $49/mo | $3.5/mo |
| Free Plan | Limited sending credits, 1 active journey, 500 active contacts per journey | 2,000 contacts, 6,000 emails/month, 5 users |
| Founded | 2020 | 2012 |
| Email Templates | 100 | 50 |
| Integrations | 40 | 40 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Mailmodo: Pros & Cons
Pros
- +Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- +Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- +Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- +AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- +21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- −AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- −Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- −Relatively new platform (founded 2020) with a smaller feature set than established competitors
- −No SMS marketing or multichannel capabilities — email only
- −Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
Zoho Campaigns: Pros & Cons
Pros
- +Native two-way sync with Zoho CRM auto-updates email lists when contacts become customers, eliminating manual data transfers
- +Exceptionally affordable starting at $3.50/month for 500 contacts with unlimited emails — one of the lowest entry points in the market
- +Forever Free plan includes 2,000 contacts, 6,000 emails/month, and 5 users, generous for small teams getting started
- +Professional plan includes 25+ workflow automation components with contact scoring, cart abandonment, and optimal send-time optimization
- +14-day free trial with full feature access and no credit card required lets users test all capabilities before committing
Cons
- −Email deliverability is inconsistent with users reporting emails failing for no clear reason and higher-than-expected bounce rates
- −Interface design feels dated compared to modern competitors with slow loading times that impact daily workflow productivity
- −No built-in landing page builder — a significant gap when competitors like Mailchimp and MailerLite include this feature
- −Third-party integrations outside the Zoho ecosystem are limited to around 40 native connections, requiring middleware for most external tools
- −Reporting lacks real-time insights and advanced customization, falling behind competitors on campaign performance analytics depth
The Verdict
Mailmodo edges ahead with a 4.5/5 rating compared to Zoho Campaigns's 4.3/5. The gap comes mainly from ease of use (4.7 vs 4.4) and deliverability (4.3 vs 4).
| Criterion | Weight | Mailmodo | Zoho Campaigns |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $3.5/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.5/5 | 4.3/5 |
| Integrations | 10% | 40 | 40 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailmodo if…
- + You need advanced analytics
- + You're a marketers seeking higher engagement
- + You're a ecommerce brands
Choose Zoho Campaigns if…
- + You want lower starting costs ($3.5/mo)
- + You need SMS marketing
- + You're a small businesses already using zoho crm or zoho one
- + You're a budget conscious startups needing email marketing under $10/month