Mailjet vs Vero
Mailjet and Vero are both popular choices in the email marketing platform space. Mailjet starts at $9/mo, while Vero starts at $54/mo. Their pricing is not measured the same way, so we don't rank them on price. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Vero does not. Mailjet has the edge with landing pages.
Quick Verdict
Mailjet wins on integrations, free tier.
Vero wins on deliverability.
Best for most users: Vero (product led teams).
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Vero
Make every email, SMS, push count
Vero is a multi-channel customer engagement platform for product-led teams that need behavioral messaging. It enables personalized emails, push notifications, and SMS triggered by user actions, with strong data warehouse integrations for data-savvy teams.
Feature Comparison
| Feature | Mailjet | Vero |
|---|---|---|
| Rating | 4/5 | 4/5 |
| Starting Price | $9/mo | $54/mo |
| Free Plan | 6,000 emails/month (200/day), 1,000 contacts | No free plan |
| Founded | 2010 | 2012 |
| Email Templates | 70 | 25 |
| Integrations | 110 | 37 |
| Deliverability Rate | 88% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | No | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Mailjet: Pros & Cons
Pros
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- + Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- + Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- + RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- + Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- − Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- − No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- − Many of the 110 integrations route through Zapier rather than being native direct connections
- − Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- − Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
Vero: Pros & Cons
Pros
- + Strong behavioral event tracking with real-time data for personalized messaging
- + Multi-channel support including email, push notifications, and SMS
- + Data warehouse integrations with Snowflake, BigQuery, and Redshift
- + 99.99% uptime track record
- + Event-based architecture gives precise control over triggered messages
Cons
- − No free plan or free trial
- − Small integration ecosystem with only 37 integrations
- − No landing page builder or ecommerce-specific features
- − Professional plan pricing requires contacting sales
- − Smaller template library compared to mainstream competitors
The Verdict
Mailjet and Vero are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Vero reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailjet | Vero |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $54/mo |
| Deliverability | 25% | 88% | 97% Winner |
| Rating | 25% | 4/5 | 4/5 |
| Integrations | 10% | 110 Winner | 37 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailjet if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
Choose Vero if…
- + You're a product led teams
- + You're a SaaS companies
- + Strong behavioral event tracking with real-time data for personalized messaging