Mailjet vs tinyEmail
Mailjet and tinyEmail are both popular choices in the email marketing platform space. Mailjet has been around since 2010, giving it a 10-year head start over tinyEmail (founded 2020). tinyEmail starts at $15/mo versus $17/mo for Mailjet. Both offer free plans to get started. Mailjet stands out with SMS marketing, while tinyEmail offers ecommerce integrations.
Quick Verdict
tinyEmail wins on price, deliverability, rating, integrations.
Best for most users: tinyEmail (shopify store owners).
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
tinyEmail
AI-powered email marketing built for Shopify stores
tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based pricing model starting at $15/month. Its standout tinyAlbert AI assistant automates email content creation, subject line optimization, and branding, making it ideal for small store owners who need effective email marketing without the complexity of enterprise tools.
Feature Comparison
| Feature | Mailjet | tinyEmail |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $17/mo | $15/mo |
| Free Plan | 6,000 emails/month (200/day), 1,000 contacts | 500 subscribers, 15,000 emails/month |
| Founded | 2010 | 2020 |
| Email Templates | 70 | 600 |
| Integrations | 110 | 300 |
| Deliverability Rate | 88% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
tinyEmail: Pros & Cons
Pros
- +Extremely affordable entry point at $15/month with email-volume-based pricing rather than subscriber count
- +Deep native Shopify integration with free plan for Shopify stores including abandoned cart emails and product recommendations
- +AI-powered email builder (tinyAlbert) generates subject lines, content, and branding customization automatically
- +600+ pre-designed email templates with intuitive drag-and-drop editor suitable for non-technical users
- +Responsive 24/7 live chat customer support with consistently praised personal service and fast resolution times
Cons
- −Automation capabilities are limited compared to mature competitors — no advanced multi-step workflows or conditional branching on lower plans
- −No built-in landing page builder, CRM, transactional email support, or SMS marketing features
- −Pricing escalates significantly at higher volumes ($900/mo for 500K emails), making it less competitive for large senders
- −No automatic Google Analytics UTM parameter builder — all tracking links must be manually configured
- −Relatively new platform (founded 2020) with a small team of ~7 employees, raising concerns about long-term stability and feature development pace
The Verdict
tinyEmail edges ahead with a 4.6/5 rating compared to Mailjet's 4/5. The gap comes mainly from support (4.7 vs 3.9) and deliverability (4.3 vs 3.5). On deliverability, tinyEmail reports 95% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailjet | tinyEmail |
|---|---|---|---|
| Starting Price | 30% | $17/mo | $15/mo |
| Deliverability | 25% | 88% | 95% |
| Rating | 25% | 4/5 | 4.6/5 |
| Integrations | 10% | 110 | 300 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailjet if…
- + You need SMS marketing
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
Choose tinyEmail if…
- + You want lower starting costs ($15/mo)
- + You need ecommerce integrations
- + You're a shopify store owners
- + You're a small e commerce businesses