Mailjet vs Salesforce Marketing Cloud
Mailjet is a email marketing platform while Salesforce Marketing Cloud is a all-in-one marketing platform. Salesforce Marketing Cloud has been around since 1999, giving it a 11-year head start over Mailjet (founded 2010). Mailjet starts at $17/mo versus custom pricing for Salesforce Marketing Cloud. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Salesforce Marketing Cloud does not. Salesforce Marketing Cloud has the edge with landing pages, ecommerce integrations.
Quick Verdict
Mailjet wins on free tier.
Salesforce Marketing Cloud wins on deliverability, rating, integrations.
Best for most users: Salesforce Marketing Cloud (large enterprises).
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Mailjet | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4/5 | 4.1/5 |
| Starting Price | $17/mo | Custom |
| Free Plan | 6,000 emails/month (200/day), 1,000 contacts | No free plan |
| Founded | 2010 | 1999 |
| Email Templates | 70 | 200 |
| Integrations | 110 | 300 |
| Deliverability Rate | 88% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,250/month with most features requiring higher tiers
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
Mailjet and Salesforce Marketing Cloud are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Salesforce Marketing Cloud reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailjet | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $17/mo | $1250/mo |
| Deliverability | 25% | 88% | 97% |
| Rating | 25% | 4/5 | 4.1/5 |
| Integrations | 10% | 110 | 300 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailjet if…
- + You need a free plan to get started
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
Choose Salesforce Marketing Cloud if…
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a large enterprises
- + You're a Salesforce CRM users