Mailjet vs Privy
Mailjet and Privy are both popular choices in the email marketing platform space. Mailjet starts at $9/mo, while Privy starts at $30/mo. Their pricing is not measured the same way, so we don't rank them on price. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Privy does not. Mailjet stands out with landing pages and advanced analytics, while Privy offers ecommerce integrations.
Quick Verdict
Mailjet wins on integrations, free tier.
Privy wins on deliverability, rating.
Best for most users: Privy (shopify stores).
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Mailjet | Privy |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $9/mo | $30/mo |
| Free Plan | 6,000 emails/month (200/day), 1,000 contacts | No free plan |
| Founded | 2010 | 2011 |
| Email Templates | 70 | 50 |
| Integrations | 110 | 20 |
| Deliverability Rate | 88% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | No | Yes |
| API Access | Yes | No |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | No |
Mailjet: Pros & Cons
Pros
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- + Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- + Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- + RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- + Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- − Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- − No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- − Many of the 110 integrations route through Zapier rather than being native direct connections
- − Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- − Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
Privy: Pros & Cons
Pros
- + Deep native Shopify integration with one-click install and automatic product syncing
- + Unlimited email sending on all paid plans — no volume limits that punish growth
- + Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- + Combined email + SMS marketing eliminates need for separate communication tools
- + Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- − Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- − No public API, limiting custom integrations and developer extensibility
- − Pricing scales by contacts, getting expensive at higher subscriber counts
- − Reporting and analytics are basic compared to full-featured email marketing platforms
- − Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Privy edges ahead with a 4.6/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.4 vs 3.5) and support (4.8 vs 3.9). On deliverability, Privy reports 95% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailjet | Privy |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $30/mo |
| Deliverability | 25% | 88% | 95% Winner |
| Rating | 25% | 4/5 | 4.6/5 Winner |
| Integrations | 10% | 110 Winner | 20 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailjet if…
- + You need a free plan to get started
- + You need API access for custom integrations
- + You need built-in landing pages
- + You need advanced analytics
Choose Privy if…
- + You need ecommerce integrations
- + You're a shopify stores
- + You're a ecommerce