Mailjet vs Ortto
Mailjet is a email marketing platform while Ortto is a all-in-one marketing platform. Mailjet has been around since 2010, giving it a 5-year head start over Ortto (founded 2015). Mailjet starts at $9/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Ortto does not. Mailjet stands out with landing pages, while Ortto offers ecommerce integrations.
Quick Verdict
Mailjet wins on free tier.
Ortto wins on deliverability, rating, integrations.
Best for most users: Ortto (mid market saas and e commerce companies running lifecycle marketing at scale).
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | Mailjet | Ortto |
|---|---|---|
| Rating | 4/5 | 4.4/5 |
| Starting Price | $9/mo | Custom |
| Free Plan | 6,000 emails/month (200/day), 1,000 contacts | No free plan |
| Founded | 2010 | 2015 |
| Email Templates | 70 | 80 |
| Integrations | 110 | 800 |
| Deliverability Rate | 88% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | No | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Mailjet: Pros & Cons
Pros
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- + Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- + Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- + RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- + Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- − Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- − No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- − Many of the 110 integrations route through Zapier rather than being native direct connections
- − Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- − Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
Ortto edges ahead with a 4.4/5 rating compared to Mailjet's 4/5. The gap comes mainly from support (4.8 vs 3.9) and deliverability (4.3 vs 3.5). On deliverability, Ortto reports 95% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailjet | Ortto |
|---|---|---|---|
| Starting Price | 30% | $9/mo | Custom |
| Deliverability | 25% | 88% | 95% Winner |
| Rating | 25% | 4/5 | 4.4/5 Winner |
| Integrations | 10% | 110 | 800 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailjet if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
Choose Ortto if…
- + You need ecommerce integrations
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform