Mailjet vs Omnisend
Mailjet and Omnisend are both popular choices in the email marketing platform space. Mailjet has been around since 2010, giving it a 4-year head start over Omnisend (founded 2014). Omnisend is the more affordable option at $16/mo — that's $1 less per month than Mailjet's $17/mo entry point. Both offer free plans to get started. Omnisend has the edge with landing pages, ecommerce integrations.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations.
Best for most users: Omnisend (ecommerce).
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Mailjet | Omnisend |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $17/mo | $16/mo |
| Free Plan | 6,000 emails/month (200/day), unlimited contacts | 250 subscribers |
| Founded | 2010 | 2014 |
| Email Templates | 70 | 130 |
| Integrations | 110 | 130 |
| Deliverability Rate | 88% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.5 vs 3.5) and support (4.6 vs 3.9). On deliverability, Omnisend reports 98.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailjet | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $17/mo | $16/mo |
| Deliverability | 25% | 88% | 98.5% |
| Rating | 25% | 4/5 | 4.6/5 |
| Integrations | 10% | 110 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailjet if…
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a ecommerce