MailerLite vs Omnisend
MailerLite and Omnisend are both popular choices in the email marketing platform space. MailerLite has been around since 2010, giving it a 4-year head start over Omnisend (founded 2014). MailerLite is the more affordable option at $12/mo, which is $4 less than Omnisend's $16/mo entry point. Both offer free plans to get started. Omnisend has the edge with SMS marketing. Both tools work well for small businesses.
Quick Verdict
MailerLite wins on price.
Omnisend wins on deliverability, integrations.
Best for most users: Omnisend (ecommerce).
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | MailerLite | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $12/mo | $16/mo |
| Free Plan | 250 subscribers, 2,500 emails/month | 250 contacts, 500 emails/month |
| Founded | 2010 | 2014 |
| Email Templates | 90 | 130 |
| Integrations | 140 | 200 |
| Deliverability Rate | 97% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
MailerLite: Pros & Cons
Pros
- + Excellent value for money — most affordable paid plans
- + Clean, intuitive interface perfect for beginners
- + Built-in website and landing page builder
- + Sell digital products directly
- + Strong drag-and-drop email editor
Cons
- − Free plan limited to 250 subscribers and 2,500 emails/month
- − No SMS marketing
- − Fewer integrations than competitors
- − Strict approval process for new accounts
- − Limited automation compared to ActiveCampaign
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
MailerLite and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 97% for MailerLite — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | MailerLite | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $12/mo Winner | $16/mo |
| Deliverability | 25% | 97% | 98.5% Winner |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 140 | 200 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose MailerLite if…
- + You want lower starting costs ($12/mo)
- + You're a beginners
- + You're a bloggers
Choose Omnisend if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a shopify