MailerLite vs Moosend
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | MailerLite | Moosend |
|---|---|---|
| Rating | 4.6/5 | 4.1/5 |
| Starting Price | $10/mo | $9/mo |
| Free Plan | 1,000 subscribers | No free plan |
| Founded | 2010 | 2011 |
| Email Templates | 90 | 80 |
| Integrations | 140 | 100 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
MailerLite: Pros & Cons
Pros
- +Excellent value for money — most affordable paid plans
- +Clean, intuitive interface perfect for beginners
- +Built-in website and landing page builder
- +Sell digital products directly
- +Strong drag-and-drop email editor
Cons
- −Free plan limited to 1,000 subscribers
- −No SMS marketing
- −Fewer integrations than competitors
- −Strict approval process for new accounts
- −Limited automation compared to ActiveCampaign
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Based on our analysis, MailerLite comes out ahead in this comparison, and is best suited for small-businesses, beginners, bloggers.