Mailchimp vs Moosend
Mailchimp is a all-in-one marketing platform while Moosend is a email marketing platform. Mailchimp has been around since 2001, giving it a 10-year head start over Moosend (founded 2011). Moosend is the more affordable option at $9/mo, which is $4 less than Mailchimp's $13/mo entry point. Mailchimp offers a free plan (250 contacts, 500 emails/month), while Moosend does not. Mailchimp has the edge with SMS marketing. Both tools work well for small businesses and ecommerce.
Quick Verdict
Mailchimp wins on integrations, free tier.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a full suite of marketing tools but has become increasingly expensive compared to alternatives.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Mailchimp | Moosend |
|---|---|---|
| Rating | 4.3/5 | 4.7/5 |
| Starting Price | $13/mo | $9/mo |
| Free Plan | 250 contacts, 500 emails/month | No free plan |
| Founded | 2001 | 2011 |
| Email Templates | 100 | 80 |
| Integrations | 300 | 100 |
| Deliverability Rate | 96% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Mailchimp: Pros & Cons
Pros
- + Most recognized brand in email marketing
- + Excellent drag-and-drop editor
- + 300+ integrations with third-party tools
- + Strong analytics and reporting
- + Good for beginners with guided setup
Cons
- − Free plan severely limited (500 contacts, 1,000 sends)
- − Premium plan is expensive ($350/mo)
- − Charges for unsubscribed contacts
- − Affiliate marketing restricted
- − Deliverability has declined in recent years
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Mailchimp's 4.3/5. The gap comes mainly from deliverability (4.7 vs 4) and value for money (4.8 vs 4.4). On deliverability, Moosend reports 98% compared to 96% for Mailchimp — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailchimp | Moosend |
|---|---|---|---|
| Starting Price | 30% | $13/mo | $9/mo Winner |
| Deliverability | 25% | 96% | 98% Winner |
| Rating | 25% | 4.3/5 | 4.7/5 Winner |
| Integrations | 10% | 300 Winner | 100 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailchimp if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a beginners
- + You're a nonprofits
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a startups
- + You're a agencies