Mailchimp vs Maropost
Mailchimp and Maropost are both popular choices in the all-in-one marketing platform space. Mailchimp has been around since 2001, giving it a 10-year head start over Maropost (founded 2011). Mailchimp is the more affordable option at $13/mo, which is $266 less than Maropost's $279/mo entry point. Mailchimp offers a free plan (250 contacts, 500 emails/month), while Maropost does not.
Quick Verdict
Mailchimp wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: Mailchimp (small businesses).
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a full suite of marketing tools but has become increasingly expensive compared to alternatives.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Mailchimp | Maropost |
|---|---|---|
| Rating | 4.3/5 | 3.9/5 |
| Starting Price | $13/mo | $279/mo |
| Free Plan | 250 contacts, 500 emails/month | No free plan |
| Founded | 2001 | 2011 |
| Email Templates | 100 | 100 |
| Integrations | 300 | 50 |
| Deliverability Rate | 96% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Mailchimp: Pros & Cons
Pros
- + Most recognized brand in email marketing
- + Excellent drag-and-drop editor
- + 300+ integrations with third-party tools
- + Strong analytics and reporting
- + Good for beginners with guided setup
Cons
- − Free plan severely limited (500 contacts, 1,000 sends)
- − Premium plan is expensive ($350/mo)
- − Charges for unsubscribed contacts
- − Affiliate marketing restricted
- − Deliverability has declined in recent years
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
Mailchimp edges ahead with a 4.3/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.4 vs 3.4) and ease of use (4.6 vs 3.6). On deliverability, Maropost reports 98% compared to 96% for Mailchimp — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailchimp | Maropost |
|---|---|---|---|
| Starting Price | 30% | $13/mo Winner | $279/mo |
| Deliverability | 25% | 96% | 98% Winner |
| Rating | 25% | 4.3/5 Winner | 3.9/5 |
| Integrations | 10% | 300 Winner | 50 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailchimp if…
- + You want lower starting costs ($13/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a beginners
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof