Mailchimp vs Mailjet
Mailchimp is a all-in-one marketing platform while Mailjet is a email marketing platform. Mailchimp has been around since 2001, giving it a 9-year head start over Mailjet (founded 2010). Mailchimp starts at $13/mo versus $17/mo for Mailjet. Both offer free plans to get started. Mailchimp has the edge with landing pages, ecommerce integrations.
Quick Verdict
Mailchimp wins on price, deliverability, rating, integrations.
Best for most users: Mailchimp (small businesses).
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a full suite of marketing tools but has become increasingly expensive compared to alternatives.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Mailchimp | Mailjet |
|---|---|---|
| Rating | 4.3/5 | 4/5 |
| Starting Price | $13/mo | $17/mo |
| Free Plan | 250 contacts, 500 emails/month | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2001 | 2010 |
| Email Templates | 100 | 70 |
| Integrations | 300 | 110 |
| Deliverability Rate | 96% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Mailchimp: Pros & Cons
Pros
- +Most recognized brand in email marketing
- +Excellent drag-and-drop editor
- +300+ integrations with third-party tools
- +Strong analytics and reporting
- +Good for beginners with guided setup
Cons
- −Free plan severely limited (500 contacts, 1,000 sends)
- −Premium plan is expensive ($350/mo)
- −Charges for unsubscribed contacts
- −Affiliate marketing restricted
- −Deliverability has declined in recent years
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Mailchimp edges ahead with a 4.3/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4 vs 3.5) and ease of use (4.6 vs 4.2). On deliverability, Mailchimp reports 96% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailchimp | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $13/mo | $17/mo |
| Deliverability | 25% | 96% | 88% |
| Rating | 25% | 4.3/5 | 4/5 |
| Integrations | 10% | 300 | 110 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailchimp if…
- + You want lower starting costs ($13/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a small businesses
Choose Mailjet if…
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments