Loops vs Zoho Campaigns
Loops and Zoho Campaigns are both popular choices in the email marketing platform space. Zoho Campaigns has been around since 2012, giving it a 10-year head start over Loops (founded 2022). Zoho Campaigns is the more affordable option at $3.5/mo — that's $45.5 less than Loops's $49/mo entry point. Both offer free plans to get started. Zoho Campaigns has the edge with A/B testing, SMS marketing, ecommerce integrations.
Quick Verdict
Loops wins on rating.
Zoho Campaigns wins on price, integrations.
Best for most users: Zoho Campaigns (small businesses already using zoho crm or zoho one).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other Zoho products. Its standout value proposition is extraordinary affordability — starting at just $3.50/month with unlimited email sends — making it one of the cheapest full-featured email marketing platforms available. For businesses already invested in Zoho's suite, the native CRM sync eliminates the data silos that plague multi-tool setups.
Feature Comparison
| Feature | Loops | Zoho Campaigns |
|---|---|---|
| Rating | 4.6/5 | 4.3/5 |
| Starting Price | $49/mo | $3.5/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | 2,000 contacts, 6,000 emails/month, 5 users |
| Founded | 2022 | 2012 |
| Email Templates | 15 | 50 |
| Integrations | 24 | 40 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✕ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
Zoho Campaigns: Pros & Cons
Pros
- +Native two-way sync with Zoho CRM auto-updates email lists when contacts become customers, eliminating manual data transfers
- +Exceptionally affordable starting at $3.50/month for 500 contacts with unlimited emails — one of the lowest entry points in the market
- +Forever Free plan includes 2,000 contacts, 6,000 emails/month, and 5 users, generous for small teams getting started
- +Professional plan includes 25+ workflow automation components with contact scoring, cart abandonment, and optimal send-time optimization
- +14-day free trial with full feature access and no credit card required lets users test all capabilities before committing
Cons
- −Email deliverability is inconsistent with users reporting emails failing for no clear reason and higher-than-expected bounce rates
- −Interface design feels dated compared to modern competitors with slow loading times that impact daily workflow productivity
- −No built-in landing page builder — a significant gap when competitors like Mailchimp and MailerLite include this feature
- −Third-party integrations outside the Zoho ecosystem are limited to around 40 native connections, requiring middleware for most external tools
- −Reporting lacks real-time insights and advanced customization, falling behind competitors on campaign performance analytics depth
The Verdict
Loops edges ahead with a 4.6/5 rating compared to Zoho Campaigns's 4.3/5. The gap comes mainly from deliverability (4.6 vs 4) and value for money (4.9 vs 4.6).
| Criterion | Weight | Loops | Zoho Campaigns |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $3.5/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.6/5 | 4.3/5 |
| Integrations | 10% | 24 | 40 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
Choose Zoho Campaigns if…
- + You want lower starting costs ($3.5/mo)
- + You need SMS marketing
- + You need ecommerce integrations
- + You need A/B testing