Loops vs Systeme.io
Loops is a email marketing platform while Systeme.io is a all-in-one marketing platform. Systeme.io has been around since 2017, giving it a 5-year head start over Loops (founded 2022). Systeme.io is the more affordable option at $17/mo — that's $32 less than Loops's $49/mo entry point. Both offer free plans to get started. Systeme.io has the edge with landing pages, ecommerce integrations, a drag-and-drop editor.
Quick Verdict
Systeme.io wins on price, rating, integrations.
Best for most users: Systeme.io (solopreneurs).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Systeme.io
Budget-friendly all-in-one marketing platform for solopreneurs
Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels, online courses, blogs, affiliate management, and payment processing starting at $0/month with 2,000 contacts and unlimited emails. With its $17/month Startup plan and $97/month Unlimited tier, it targets solopreneurs and creators who want to consolidate their entire marketing stack without paying for multiple subscriptions, though it trades design flexibility and advanced features for simplicity and affordability.
Feature Comparison
| Feature | Loops | Systeme.io |
|---|---|---|
| Rating | 4.6/5 | 4.8/5 |
| Starting Price | $49/mo | $17/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | 2,000 contacts, unlimited emails, 3 funnels (15 steps), 1 blog, 1 course, 1 automation workflow, 1 custom domain |
| Founded | 2022 | 2017 |
| Email Templates | 15 | 50 |
| Integrations | 24 | 5,000 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✕ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✕ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
Systeme.io: Pros & Cons
Pros
- +Exceptionally generous free plan with 2,000 contacts, unlimited emails, funnels, blog, course, and affiliate program management
- +All-in-one platform replaces 5-6 separate tools (email, funnels, courses, blog, affiliate management, payments) at a fraction of the cost
- +Startup plan reduced to just $17/month in May 2025 while competitors raised prices, offering outstanding value
- +60% lifetime recurring affiliate commission with second-tier payouts makes it one of the highest-paying affiliate programs in SaaS
- +Zero transaction fees on any plan with support for Stripe, PayPal, Razorpay, Flutterwave, Mercado Pago, and Paystack
Cons
- −Limited design customization -- pages and emails lack the visual polish of dedicated tools like Leadpages or Mailchimp
- −No A/B split testing for emails, limiting optimization capabilities for serious email marketers
- −Community feature has no dedicated mobile app, requiring browser-based access which feels outdated
- −Recurring technical issues reported by users including Stripe integration failures and payment messaging problems lasting multiple days
- −Course creation is functional but basic compared to specialized platforms like Teachable or Thinkific
The Verdict
Systeme.io edges ahead with a 4.8/5 rating compared to Loops's 4.6/5. The gap comes mainly from ease of use (4.9 vs 4.4) and feature depth (4.8 vs 4.4).
| Criterion | Weight | Loops | Systeme.io |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $17/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.6/5 | 4.8/5 |
| Integrations | 10% | 24 | 5000 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
Choose Systeme.io if…
- + You want lower starting costs ($17/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a solopreneurs