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Loops vs Ortto

Loops is a email marketing platform while Ortto is a all-in-one marketing platform. Ortto has been around since 2015, giving it a 7-year head start over Loops (founded 2022). Loops is the more affordable option at $49/mo — that's $120 less than Ortto's $169/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Ortto does not. Ortto has the edge with A/B testing, SMS marketing, ecommerce integrations.

Quick Verdict

Loops wins on price, rating, free tier.

Ortto wins on integrations.

Best for most users: Loops (saas startups).

Loops

The email platform built for SaaS

4.6/5 Free plan · from $49/mo

Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.

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Ortto

All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing

4.4/5 From $169/mo

Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.

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Feature Comparison

Feature Loops Ortto
Rating 4.6/5 4.4/5
Starting Price $49/mo $169/mo
Free Plan 1,000 contacts, 4,000 sends/month, Loops branding No free plan
Founded 2022 2015
Email Templates 15 80
Integrations 24 800
Deliverability Rate 95% 95%
Marketing Automation ✓ ✓
A/B Testing ✕ ✓
Landing Pages ✕ ✕
Segmentation ✓ ✓
Drag & Drop Editor ✕ ✓
SMS Marketing ✕ ✓
Ecommerce Features ✕ ✓
API Access ✓ ✓
Multi-Language ✓ ✓
Web Push Notifications ✕ ✕
Live Chat ✕ ✓
Advanced Analytics ✕ ✓
Visit Loops Visit Ortto

Loops: Pros & Cons

Pros

  • +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
  • +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
  • +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
  • +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
  • +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls

Cons

  • −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
  • −No built-in CRM or detailed contact history, requiring external tools for relationship management
  • −Editor has reported bugs including no undo functionality, risking accidental content loss
  • −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
  • −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds

Ortto: Pros & Cons

Pros

  • +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
  • +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
  • +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
  • +Consistently praised customer support with quick response times across all plan tiers
  • +Pre-built playbooks and automation templates significantly reduce setup time for common workflows

Cons

  • −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
  • −Transactional emails locked behind the $1,999/month Enterprise plan
  • −Business and Enterprise plans require annual commitment with no monthly option
  • −Steep learning curve for the CDP and advanced reporting features
  • −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts

The Verdict

Loops and Ortto are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.

Criterion Weight Loops Ortto
Starting Price 30% $49/mo $169/mo
Deliverability 25% 95% 95%
Rating 25% 4.6/5 4.4/5
Integrations 10% 24 800
Free Tier 10% Yes No

Weights determine how much each criterion counts toward the final score. See full methodology

Choose Loops if…

  • + You want lower starting costs ($49/mo)
  • + You need a free plan to get started
  • + You're a saas startups
  • + You're a developer first teams

Choose Ortto if…

  • + You need SMS marketing
  • + You need ecommerce integrations
  • + You need A/B testing
  • + You need advanced analytics
Try Loops Try Ortto