Loops vs Omnisend
Loops and Omnisend are both popular choices in the email marketing platform space. Omnisend has been around since 2014, giving it a 8-year head start over Loops (founded 2022). Omnisend is the more affordable option at $11/mo — that's $38 less than Loops's $49/mo entry point. Both offer free plans to get started. Omnisend has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Loops | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $49/mo | $11/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | 250 subscribers |
| Founded | 2022 | 2014 |
| Email Templates | 15 | 130 |
| Integrations | 24 | 130 |
| Deliverability Rate | 95% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Loops and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Loops | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $11/mo |
| Deliverability | 25% | 95% | 98.5% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 24 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages