Loops vs Moosend
Loops and Moosend are both popular choices in the email marketing platform space. Moosend has been around since 2011, giving it a 11-year head start over Loops (founded 2022). Moosend is the more affordable option at $9/mo — that's $40 less per month than Loops's $49/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Moosend does not. Moosend has the edge with A/B testing, landing pages, ecommerce integrations. Both tools work well for indie and bootstrapped.
Quick Verdict
Loops wins on free tier.
Moosend wins on price, deliverability, rating, integrations.
Best for most users: Moosend (small businesses).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Loops | Moosend |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $49/mo | $9/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | No free plan |
| Founded | 2022 | 2011 |
| Email Templates | 15 | 80 |
| Integrations | 24 | 100 |
| Deliverability Rate | 95% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✓ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Loops and Moosend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Loops | Moosend |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $9/mo |
| Deliverability | 25% | 95% | 98% |
| Rating | 25% | 4.6/5 | 4.7/5 |
| Integrations | 10% | 24 | 100 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You need a free plan to get started
- + You're a saas startups
- + You're a developer first teams
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing