Loops vs Maropost
Loops is a email marketing platform while Maropost is a all-in-one marketing platform. Maropost has been around since 2011, giving it a 11-year head start over Loops (founded 2022). Loops is the more affordable option at $49/mo — that's $230 less than Maropost's $279/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Maropost does not. Maropost has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
Loops wins on price, rating, free tier.
Maropost wins on deliverability, integrations.
Best for most users: Loops (saas startups).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Loops | Maropost |
|---|---|---|
| Rating | 4.6/5 | 3.9/5 |
| Starting Price | $49/mo | $279/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | No free plan |
| Founded | 2022 | 2011 |
| Email Templates | 15 | 100 |
| Integrations | 24 | 50 |
| Deliverability Rate | 95% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✓ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
Loops edges ahead with a 4.6/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.9 vs 3.4) and ease of use (4.4 vs 3.6). On deliverability, Maropost reports 98% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Loops | Maropost |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $279/mo |
| Deliverability | 25% | 95% | 98% |
| Rating | 25% | 4.6/5 | 3.9/5 |
| Integrations | 10% | 24 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You want lower starting costs ($49/mo)
- + You need a free plan to get started
- + You're a saas startups
- + You're a developer first teams
Choose Maropost if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing