Loops vs Mailmodo
Loops and Mailmodo are both popular choices in the email marketing platform space. Both start at $49/mo. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Mailmodo does not. Mailmodo has the edge with A/B testing, ecommerce integrations, advanced analytics. Both tools work well for new and rising.
Quick Verdict
Loops wins on rating, free tier.
Mailmodo wins on integrations.
Best for most users: Loops (saas startups).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Feature Comparison
| Feature | Loops | Mailmodo |
|---|---|---|
| Rating | 4.6/5 | 4.5/5 |
| Starting Price | $49/mo | $49/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | No free plan |
| Founded | 2022 | 2020 |
| Email Templates | 15 | 100 |
| Integrations | 24 | 40 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
Mailmodo: Pros & Cons
Pros
- +Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- +Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- +Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- +AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- +21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- −AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- −Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- −Relatively new platform (founded 2020) with a smaller feature set than established competitors
- −No SMS marketing or multichannel capabilities — email only
- −Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
The Verdict
Loops and Mailmodo are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | Loops | Mailmodo |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $49/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.6/5 | 4.5/5 |
| Integrations | 10% | 24 | 40 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You need a free plan to get started
- + You're a saas startups
- + You're a developer first teams
Choose Mailmodo if…
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
- + You're a marketers seeking higher engagement