Loops vs MailerLite
Loops and MailerLite are both popular choices in the email marketing platform space. MailerLite has been around since 2010, giving it a 12-year head start over Loops (founded 2022). MailerLite is the more affordable option at $10/mo — that's $39 less than Loops's $49/mo entry point. Both offer free plans to get started. MailerLite has the edge with A/B testing, landing pages, ecommerce integrations.
Quick Verdict
MailerLite wins on price, deliverability, integrations.
Best for most users: MailerLite (small businesses).
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Feature Comparison
| Feature | Loops | MailerLite |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $49/mo | $10/mo |
| Free Plan | 1,000 contacts, 4,000 sends/month, Loops branding | 500 subscribers |
| Founded | 2022 | 2010 |
| Email Templates | 15 | 90 |
| Integrations | 24 | 140 |
| Deliverability Rate | 95% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
MailerLite: Pros & Cons
Pros
- +Excellent value for money — most affordable paid plans
- +Clean, intuitive interface perfect for beginners
- +Built-in website and landing page builder
- +Sell digital products directly
- +Strong drag-and-drop email editor
Cons
- −Free plan limited to 1,000 subscribers
- −No SMS marketing
- −Fewer integrations than competitors
- −Strict approval process for new accounts
- −Limited automation compared to ActiveCampaign
The Verdict
Loops and MailerLite are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, MailerLite reports 97% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Loops | MailerLite |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $10/mo |
| Deliverability | 25% | 95% | 97% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 24 | 140 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
Choose MailerLite if…
- + You want lower starting costs ($10/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing