Listmonk vs Moosend
Listmonk is a newsletter platform while Moosend is a email marketing platform. Moosend has been around since 2011, giving it a 7-year head start over Listmonk (founded 2018). Listmonk is free, while Moosend starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. Listmonk offers a free plan (Unlimited (self-hosted, open source)), while Moosend does not. Moosend has the edge with marketing automation, A/B testing, landing pages.
Quick Verdict
Listmonk wins on free tier.
Moosend wins on deliverability, rating, integrations.
Best for most users: Moosend (small businesses).
Listmonk
Self-hosted newsletter and mailing list manager
Listmonk is a free, open-source, self-hosted newsletter and mailing list manager written in Go. It handles millions of emails with minimal resources and is best for developers and technical users who want full control over their email infrastructure.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Listmonk | Moosend |
|---|---|---|
| Rating | 4.1/5 | 4.7/5 |
| Starting Price | Free | $9/mo |
| Free Plan | Unlimited (self-hosted, open source) | No free plan |
| Founded | 2018 | 2011 |
| Email Templates | 5 | 80 |
| Integrations | 10 | 100 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | No | Yes |
| A/B Testing | No | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | No |
| Ecommerce Features | No | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Listmonk: Pros & Cons
Pros
- + Completely free and open source with no usage limits
- + Handles 7+ million emails with minimal CPU and 57 MB RAM
- + Single binary deployment with Docker support
- + SQL-based subscriber segmentation for advanced querying
- + Zero recurring costs — self-hosted with no per-subscriber fees
Cons
- − Requires technical knowledge to set up and maintain
- − No built-in SMTP, must configure an external provider like Amazon SES
- − Lacks automation workflows, A/B testing, and landing pages
- − Community support only via GitHub
- − No managed hosting option — you handle server maintenance yourself
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Listmonk's 4.1/5. The gap comes mainly from ease of use (4.7 vs 3.5) and feature depth (4.6 vs 3.8). On deliverability, Moosend reports 98% compared to 97% for Listmonk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Listmonk | Moosend |
|---|---|---|---|
| Starting Price | 30% | Free | $9/mo |
| Deliverability | 25% | 97% | 98% Winner |
| Rating | 25% | 4.1/5 | 4.7/5 Winner |
| Integrations | 10% | 10 | 100 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Listmonk if…
- + You need a free plan to get started
- + You're a developers
- + You're a self hosters
Choose Moosend if…
- + You need marketing automation
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing