Klaviyo vs Moosend
Klaviyo and Moosend are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo — that's $11 less than Klaviyo's $20/mo entry point. Klaviyo offers a free plan (250 subscribers), while Moosend does not. Klaviyo has the edge with SMS marketing. Both tools work well for ecommerce.
Quick Verdict
Klaviyo wins on deliverability, integrations, free tier.
Moosend wins on price, rating.
Best for most users: Moosend (small businesses).
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Klaviyo | Moosend |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $20/mo | $9/mo |
| Free Plan | 250 subscribers | No free plan |
| Founded | 2012 | 2011 |
| Email Templates | 100 | 80 |
| Integrations | 350 | 100 |
| Deliverability Rate | 99% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Klaviyo and Moosend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Klaviyo reports 99% compared to 98% for Moosend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Klaviyo | Moosend |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $9/mo |
| Deliverability | 25% | 99% | 98% |
| Rating | 25% | 4.6/5 | 4.7/5 |
| Integrations | 10% | 350 | 100 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Klaviyo if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a shopify
- + You're a d2c brands
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a small businesses
- + You're a startups