Klaviyo vs Maropost
Klaviyo is a email marketing platform while Maropost is a all-in-one marketing platform. Klaviyo is the more affordable option at $20/mo — that's $259 less than Maropost's $279/mo entry point. Klaviyo offers a free plan (250 subscribers), while Maropost does not.
Quick Verdict
Klaviyo wins on price, deliverability, rating, integrations, free tier.
Best for most users: Klaviyo (ecommerce).
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Klaviyo | Maropost |
|---|---|---|
| Rating | 4.6/5 | 3.9/5 |
| Starting Price | $20/mo | $279/mo |
| Free Plan | 250 subscribers | No free plan |
| Founded | 2012 | 2011 |
| Email Templates | 100 | 100 |
| Integrations | 350 | 50 |
| Deliverability Rate | 99% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
Klaviyo edges ahead with a 4.6/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.6 vs 3.4) and ease of use (4.6 vs 3.6). On deliverability, Klaviyo reports 99% compared to 98% for Maropost — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Klaviyo | Maropost |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $279/mo |
| Deliverability | 25% | 99% | 98% |
| Rating | 25% | 4.6/5 | 3.9/5 |
| Integrations | 10% | 350 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Klaviyo if…
- + You want lower starting costs ($20/mo)
- + You need a free plan to get started
- + You're a ecommerce
- + You're a shopify
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof