Keap vs Zoho Campaigns
Keap is a all-in-one marketing platform while Zoho Campaigns is a email marketing platform. Keap has been around since 2001, giving it a 11-year head start over Zoho Campaigns (founded 2012). Zoho Campaigns is the more affordable option at $3.5/mo — that's $295.5 less than Keap's $299/mo entry point. Zoho Campaigns offers a free plan (2,000 contacts, 6,000 emails/month, 5 users), while Keap does not. Keap has the edge with landing pages, advanced analytics.
Quick Verdict
Keap wins on integrations.
Zoho Campaigns wins on price, deliverability, rating, free tier.
Best for most users: Zoho Campaigns (small businesses already using zoho crm or zoho one).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other Zoho products. Its standout value proposition is extraordinary affordability — starting at just $3.50/month with unlimited email sends — making it one of the cheapest full-featured email marketing platforms available. For businesses already invested in Zoho's suite, the native CRM sync eliminates the data silos that plague multi-tool setups.
Feature Comparison
| Feature | Keap | Zoho Campaigns |
|---|---|---|
| Rating | 4.2/5 | 4.3/5 |
| Starting Price | $299/mo | $3.5/mo |
| Free Plan | No free plan | 2,000 contacts, 6,000 emails/month, 5 users |
| Founded | 2001 | 2012 |
| Email Templates | 70 | 50 |
| Integrations | 5,000 | 40 |
| Deliverability Rate | 93% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Zoho Campaigns: Pros & Cons
Pros
- +Native two-way sync with Zoho CRM auto-updates email lists when contacts become customers, eliminating manual data transfers
- +Exceptionally affordable starting at $3.50/month for 500 contacts with unlimited emails — one of the lowest entry points in the market
- +Forever Free plan includes 2,000 contacts, 6,000 emails/month, and 5 users, generous for small teams getting started
- +Professional plan includes 25+ workflow automation components with contact scoring, cart abandonment, and optimal send-time optimization
- +14-day free trial with full feature access and no credit card required lets users test all capabilities before committing
Cons
- −Email deliverability is inconsistent with users reporting emails failing for no clear reason and higher-than-expected bounce rates
- −Interface design feels dated compared to modern competitors with slow loading times that impact daily workflow productivity
- −No built-in landing page builder — a significant gap when competitors like Mailchimp and MailerLite include this feature
- −Third-party integrations outside the Zoho ecosystem are limited to around 40 native connections, requiring middleware for most external tools
- −Reporting lacks real-time insights and advanced customization, falling behind competitors on campaign performance analytics depth
The Verdict
Keap and Zoho Campaigns are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Zoho Campaigns reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Zoho Campaigns |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $3.5/mo |
| Deliverability | 25% | 93% | 95% |
| Rating | 25% | 4.2/5 | 4.3/5 |
| Integrations | 10% | 5000 | 40 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need built-in landing pages
- + You need advanced analytics
- + You're a sales driven small businesses
- + You're a service based businesses
Choose Zoho Campaigns if…
- + You want lower starting costs ($3.5/mo)
- + You need a free plan to get started
- + You're a small businesses already using zoho crm or zoho one
- + You're a budget conscious startups needing email marketing under $10/month