Keap vs tinyEmail
Keap is a all-in-one marketing platform while tinyEmail is a email marketing platform. Keap has been around since 2001, giving it a 19-year head start over tinyEmail (founded 2020). tinyEmail is the more affordable option at $15/mo — that's $284 less than Keap's $299/mo entry point. tinyEmail offers a free plan (500 subscribers, 15,000 emails/month), while Keap does not. Keap has the edge with landing pages, SMS marketing.
Quick Verdict
Keap wins on integrations.
tinyEmail wins on price, deliverability, rating, free tier.
Best for most users: tinyEmail (shopify store owners).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
tinyEmail
AI-powered email marketing built for Shopify stores
tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based pricing model starting at $15/month. Its standout tinyAlbert AI assistant automates email content creation, subject line optimization, and branding, making it ideal for small store owners who need effective email marketing without the complexity of enterprise tools.
Feature Comparison
| Feature | Keap | tinyEmail |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $299/mo | $15/mo |
| Free Plan | No free plan | 500 subscribers, 15,000 emails/month |
| Founded | 2001 | 2020 |
| Email Templates | 70 | 600 |
| Integrations | 5,000 | 300 |
| Deliverability Rate | 93% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
tinyEmail: Pros & Cons
Pros
- +Extremely affordable entry point at $15/month with email-volume-based pricing rather than subscriber count
- +Deep native Shopify integration with free plan for Shopify stores including abandoned cart emails and product recommendations
- +AI-powered email builder (tinyAlbert) generates subject lines, content, and branding customization automatically
- +600+ pre-designed email templates with intuitive drag-and-drop editor suitable for non-technical users
- +Responsive 24/7 live chat customer support with consistently praised personal service and fast resolution times
Cons
- −Automation capabilities are limited compared to mature competitors — no advanced multi-step workflows or conditional branching on lower plans
- −No built-in landing page builder, CRM, transactional email support, or SMS marketing features
- −Pricing escalates significantly at higher volumes ($900/mo for 500K emails), making it less competitive for large senders
- −No automatic Google Analytics UTM parameter builder — all tracking links must be manually configured
- −Relatively new platform (founded 2020) with a small team of ~7 employees, raising concerns about long-term stability and feature development pace
The Verdict
tinyEmail edges ahead with a 4.6/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.7 vs 3.7) and deliverability (4.3 vs 3.9). On deliverability, tinyEmail reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | tinyEmail |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $15/mo |
| Deliverability | 25% | 93% | 95% |
| Rating | 25% | 4.2/5 | 4.6/5 |
| Integrations | 10% | 5000 | 300 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need SMS marketing
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses
Choose tinyEmail if…
- + You want lower starting costs ($15/mo)
- + You need a free plan to get started
- + You're a shopify store owners
- + You're a small e commerce businesses