Keap vs Privy
Keap is a all-in-one marketing platform while Privy is a email marketing platform. Keap has been around since 2001, giving it a 10-year head start over Privy (founded 2011). Privy is the more affordable option at $30/mo — that's $269 less than Keap's $299/mo entry point. Keap has the edge with landing pages, advanced analytics, API access.
Quick Verdict
Keap wins on integrations.
Privy wins on price, deliverability, rating.
Best for most users: Privy (shopify stores).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Keap | Privy |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $299/mo | $30/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2001 | 2011 |
| Email Templates | 70 | 50 |
| Integrations | 5,000 | 20 |
| Deliverability Rate | 93% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Privy: Pros & Cons
Pros
- +Deep native Shopify integration with one-click install and automatic product syncing
- +Unlimited email sending on all paid plans — no volume limits that punish growth
- +Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- +Combined email + SMS marketing eliminates need for separate communication tools
- +Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- −Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- −No public API, limiting custom integrations and developer extensibility
- −Pricing scales by contacts, getting expensive at higher subscriber counts
- −Reporting and analytics are basic compared to full-featured email marketing platforms
- −Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Privy edges ahead with a 4.6/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.7 vs 3.7) and deliverability (4.4 vs 3.9). On deliverability, Privy reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Privy |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $30/mo |
| Deliverability | 25% | 93% | 95% |
| Rating | 25% | 4.2/5 | 4.6/5 |
| Integrations | 10% | 5000 | 20 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need API access for custom integrations
- + You need built-in landing pages
- + You need advanced analytics
- + You're a sales driven small businesses
Choose Privy if…
- + You want lower starting costs ($30/mo)
- + You're a shopify stores
- + You're a ecommerce