Keap vs Ortto
Keap and Ortto are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 14-year head start over Ortto (founded 2015). Keap starts at $299/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. Keap has the edge with landing pages.
Quick Verdict
Keap wins on integrations.
Ortto wins on deliverability, rating.
Best for most users: Ortto (mid market saas and e commerce companies running lifecycle marketing at scale).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | Keap | Ortto |
|---|---|---|
| Rating | 4.2/5 | 4.4/5 |
| Starting Price | $299/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2001 | 2015 |
| Email Templates | 70 | 80 |
| Integrations | 5,000 | 800 |
| Deliverability Rate | 93% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
Ortto edges ahead with a 4.4/5 rating compared to Keap's 4.2/5. The gap comes mainly from deliverability (4.3 vs 3.9) and feature depth (4.8 vs 4.6). On deliverability, Ortto reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Ortto |
|---|---|---|---|
| Starting Price | 30% | $299/mo | Custom |
| Deliverability | 25% | 93% | 95% Winner |
| Rating | 25% | 4.2/5 | 4.4/5 Winner |
| Integrations | 10% | 5000 Winner | 800 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools