Keap vs Ortto
Keap and Ortto are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 14-year head start over Ortto (founded 2015). Ortto is the more affordable option at $169/mo — that's $130 less than Keap's $299/mo entry point. Keap has the edge with landing pages.
Quick Verdict
Keap wins on integrations.
Ortto wins on price, deliverability, rating.
Best for most users: Ortto (mid market saas and e commerce companies running lifecycle marketing at scale).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.
Feature Comparison
| Feature | Keap | Ortto |
|---|---|---|
| Rating | 4.2/5 | 4.4/5 |
| Starting Price | $299/mo | $169/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2001 | 2015 |
| Email Templates | 70 | 80 |
| Integrations | 5,000 | 800 |
| Deliverability Rate | 93% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Ortto: Pros & Cons
Pros
- +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- +Consistently praised customer support with quick response times across all plan tiers
- +Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
- −Transactional emails locked behind the $1,999/month Enterprise plan
- −Business and Enterprise plans require annual commitment with no monthly option
- −Steep learning curve for the CDP and advanced reporting features
- −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts
The Verdict
Ortto edges ahead with a 4.4/5 rating compared to Keap's 4.2/5. The gap comes mainly from deliverability (4.3 vs 3.9) and feature depth (4.8 vs 4.6). On deliverability, Ortto reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Ortto |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $169/mo |
| Deliverability | 25% | 93% | 95% |
| Rating | 25% | 4.2/5 | 4.4/5 |
| Integrations | 10% | 5000 | 800 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses
Choose Ortto if…
- + You want lower starting costs ($169/mo)
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform