Keap vs Omnisend
Keap is a all-in-one marketing platform while Omnisend is a email marketing platform. Keap has been around since 2001, giving it a 13-year head start over Omnisend (founded 2014). Omnisend is the more affordable option at $16/mo, which is $283 less than Keap's $299/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while Keap does not.
Quick Verdict
Keap wins on integrations.
Omnisend wins on price, deliverability, rating, free tier.
Best for most users: Omnisend (ecommerce).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Keap | Omnisend |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $299/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2001 | 2014 |
| Email Templates | 70 | 130 |
| Integrations | 5,000 | 200 |
| Deliverability Rate | 93% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.6 vs 3.7) and deliverability (4.5 vs 3.9). On deliverability, Omnisend reports 98.5% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $16/mo Winner |
| Deliverability | 25% | 93% | 98.5% Winner |
| Rating | 25% | 4.2/5 | 4.6/5 Winner |
| Integrations | 10% | 5000 Winner | 200 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You're a sales driven small businesses
- + You're a service based businesses
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need a free plan to get started
- + You're a ecommerce
- + You're a shopify