Keap vs Moosend
Keap is a all-in-one marketing platform while Moosend is a email marketing platform. Keap has been around since 2001, giving it a 10-year head start over Moosend (founded 2011). Moosend is the more affordable option at $9/mo — that's $290 less per month than Keap's $299/mo entry point. Keap has the edge with SMS marketing.
Quick Verdict
Keap wins on integrations.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Keap | Moosend |
|---|---|---|
| Rating | 4.2/5 | 4.7/5 |
| Starting Price | $299/mo | $9/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2001 | 2011 |
| Email Templates | 70 | 80 |
| Integrations | 5,000 | 100 |
| Deliverability Rate | 93% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.8 vs 3.7) and deliverability (4.7 vs 3.9). On deliverability, Moosend reports 98% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Moosend |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $9/mo |
| Deliverability | 25% | 93% | 98% |
| Rating | 25% | 4.2/5 | 4.7/5 |
| Integrations | 10% | 5000 | 100 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need SMS marketing
- + You're a sales driven small businesses
- + You're a service based businesses
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a small businesses
- + You're a ecommerce