Keap vs Maropost
Keap and Maropost are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 10-year head start over Maropost (founded 2011). Maropost is the more affordable option at $279/mo, which is $20 less than Keap's $299/mo entry point.
Quick Verdict
Keap wins on rating, integrations.
Maropost wins on price, deliverability.
Best for most users: Maropost (ecommerce businesses).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Keap | Maropost |
|---|---|---|
| Rating | 4.2/5 | 3.9/5 |
| Starting Price | $299/mo | $279/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2001 | 2011 |
| Email Templates | 70 | 100 |
| Integrations | 5,000 | 50 |
| Deliverability Rate | 93% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
Keap edges ahead with a 4.2/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.5 vs 3.6) and support (4.6 vs 3.7). On deliverability, Maropost reports 98% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Maropost |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $279/mo Winner |
| Deliverability | 25% | 93% | 98% Winner |
| Rating | 25% | 4.2/5 Winner | 3.9/5 |
| Integrations | 10% | 5000 Winner | 50 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You're a sales driven small businesses
- + You're a service based businesses
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
Choose Maropost if…
- + You want lower starting costs ($279/mo)
- + You're a ecommerce businesses
- + You're a mid market companies